Prisier

Discount Breakeven

How much volume you need so a discount doesn't destroy margin

ES

1 Your data

Enter your contribution margin (as % of selling price) and the discount you plan to offer.

% of price left after variable costs
Reduction on the selling price

2 Result

Additional volume needed to keep the same contribution profit after the discount.

Volume increase required
0%
to reach breakeven
Margin after discount
0%
remains as contribution
Implied elasticity
0.0
|Δvol%| / |Δprice%|

3 Breakeven matrix

Each cell shows the volume increase required to reach breakeven by margin (rows) and discount (columns). The outlined cell corresponds to your scenario.

Rows: contribution margin. Columns: discount offered. Green = low volume required; red = high or unviable volume required.