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About Us/Ana Salazar
Ana Salazar
Partner and Director of Operations · Prisier

Ana Salazar brings pricing into the operations of the client.

Partner at Prisier since 2020 and Director of Operations. She develops pricing capabilities in client teams, with a focus on sustainable growth and on involving every level of the company.

+15
years in marketing, sales and finance
2020
partner at Prisier
Wharton
pricing and revenue management
2022
co-founder of Pricezing

Every pricing decision rests on commercial evidence.

Ana designed and implemented commercial strategies at multinational consumer goods companies. She was Commercial Intelligence Manager at Arca Continental Lindley and Marketing Planning Manager at Backus, in Peru.

She led Asociación MiBaño, a project of the Sociedad Nacional de Industrias and the World Bank to expand access to sanitation in Peru. She is now one of Prisier's voices in content and training, including the Laboratorio de Precios bootcamp, developed with Dinstinto.

Specialties

  • Pricing strategy
  • Revenue management
  • Market research
  • Management and marketing consulting
  • Commercial analytics

Career

Jul. 2020 to present

Prisier

Partner and Director of Operations

Aug. 2022 to Nov. 2023

Pricezing

Co-founder

Aug. 2016 to Sept. 2020

Arca Continental Lindley (Peru)

Commercial Intelligence Manager

Feb. 2015 to Jul. 2016

Asociación MiBaño (Peru)

General Manager

Mar. 2012 to Mar. 2014

Backus (Peru)

Marketing Planning Manager

Education

Pricing Strategies and Revenue Management, The Wharton SchoolSpecialization in Corporate Finance, Universidad de los AndesBilingual English, basic French

Let us discuss the price the company deserves.

A 30-minute conversation to understand the business and locate the pricing opportunity.