Collections, seasons, discounts and channels. Prisier helps fashion brands set prices with evidence of what customers value and reduce their dependence on clearance sales.
Each collection launches with a list price that is adjusted during the season without a clear reading of perceived value.
The end-of-season discount comes earlier and customers learn to wait for it, which reduces full-price sales.
Own stores, third-party department stores, outlets and e-commerce offer the same garment with different prices and promotions.
The price difference between basics, premium lines and special editions does not always correspond to the difference in value.
Value attributes and willingness to pay by line, garment and customer segment.
View service →Price architecture by collection and channel, and discount rules by season.
View service →Diagnosis of margin and realized price by line, store and channel.
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Ana Salazar of Prisier on the Fashion & Commerce podcast (in Spanish): discounts with a purpose, revenue growth management, pricing governance for small brands and price by channel.
With the customer's willingness to pay by garment and line, the position against competitors and cost as the floor. The initial price comes with rules for adjustments during the season.
By defining when, how much and in which channel to discount, and measuring the effect on full-price sales and on margin.
Yes. A willingness to pay study separates the value of the brand, design, quality and service, and shows how much of the price each one supports.
A 30-minute conversation to understand the business and locate the pricing opportunity.
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