Prisier
Let's talk pricing
Industries/Education

Pricing for higher education.

Tuition price by program, scholarships, discounts and admissions messaging. Prisier measures what prospective students value and how much they are willing to pay, so that each program has a substantiated price.

Pricing challenges in higher education

01

A single price for different programs

Programs with very different prospective student profiles are priced the same.

02

Accumulated scholarships and discounts

The average discount grows every term and the list price loses its reference value.

03

Content-centered communication

Communication focuses on content and faculty, attributes that carry little weight in the decision.

04

Annual inflation-based increase

The tuition increase is decided with the price index and without a reading of perceived value.

Pricing services for higher education

Clients in higher education

EAFIT
Uniminuto
Politécnico Grancolombiano
CIDEI

Pricing cases and articles for higher education

Frequently asked questions about pricing in higher education

How is a tuition price set?

With three inputs: what prospective students value in each program, their willingness to pay and the position against the relevant competition. Cost defines the price floor.

Are scholarships a pricing issue?

Yes. When the average discount grows, the actual price separates from the list price. A rules-based scholarship policy protects revenue per student.

How long does a willingness to pay study take in education?

Between 6 and 8 weeks, depending on the number of programs and segments.

Shall we talk about the company's pricing?

A 30-minute conversation to understand the business and locate the pricing opportunity.