Prisier builds within the client's team the roles, rules and capabilities to decide price, promotion, mix and trade terms with judgment and autonomy, under the revenue growth management (RGM) framework.
A pricing strategy without governance deteriorates. Discounts return, exceptions multiply and decisions depend on who negotiates.
Pricing governance defines who decides, with which rules and with which indicators. Revenue growth management (RGM) extends that governance to all revenue levers and turns it into a company capability.
How to sustain it?
Diagnostic of revenue management maturity.
Roles, rituals and rules to make pricing decisions with judgment.
Training for the team to sustain and evolve pricing power.
Duration: programs of 3 to 12 months depending on maturity level.
Current level in each RGM lever and prioritized gaps.
Roles, decision forums, approval rules and indicators.
Role-based training program with cases from the client's own business.
It is the set of roles, decision forums, approval rules and indicators through which a company sets, adjusts and controls its prices and discounts on an ongoing basis.
It is the discipline that manages the levers of profitable growth in an integrated way: price, portfolio and pack architecture, promotions, mix and trade terms.
RGM integrates price with the other commercial levers and creates the governance structure to manage them on an ongoing basis.
Role-based training for sales, marketing and finance teams, with exercises on data and cases from the client's own business.
A 30-minute conversation to understand the business and locate the pricing opportunity.
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