Before moving a price, it is necessary to know where to play. Prisier analyzes the portfolio, categories and channels to concentrate effort where price has the most impact on profit.
Without a diagnostic, pricing decisions receive the same attention in products that contribute little and in products that concentrate profit.
The diagnostic shows which categories have pricing headroom, which SKUs erode margin and which levers should be activated first.
Where to play?
Where each category competes and where the value space lies.
Breaks down the portfolio to show where capture is concentrated.
Detects the value levers to activate ahead of the rest.
Duration: 4 to 6 weeks.
Categories and SKUs prioritized by impact on profit.
The path from list price to pocket price and the points where margin is lost.
Which levers to activate, in what order and with which product of the Prisier Engine.
It is a structured analysis of how the company sets and executes its prices. It identifies where margin is lost and which pricing levers have the most impact on profit.
Sales by SKU, customer and channel, price lists, discounts and costs. 12 to 24 months of history are enough to start.
The roadmap indicates the next product of the Prisier Engine. If customer evidence is missing, market research follows. If the evidence exists, pricing strategy follows.
A 30-minute conversation to understand the business and locate the pricing opportunity.
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