Lines, sizes, channels, promotions and expansion into new countries. Prisier helps beauty brands decide price with evidence of the value the customer perceives.
Each line and format has a price step that consumers compare with competitors and with the rest of the portfolio.
Distributors, perfumeries, own stores and e-commerce sell the same brand with price differentials that erode margin.
Seasonal and launch discounts are repeated and their incremental return is rarely measured.
Entering a new country requires defining price by market, currency, taxes and channel, without losing brand consistency or margin.
Price Lens and Value Lens measure willingness to pay by line, brand and country.
View service →Price architecture by line, channel and market, and a promotional policy based on breakeven.
View service →RGM to coordinate price, promotion and trade terms across channels and countries.
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The starting point is the local consumer's willingness to pay, the price of the relevant competition, taxes, logistics and channel structure. The result is a price by market with rules to maintain regional consistency.
With an architecture by channel that defines which format, price and promotion corresponds to each one, and with tracking of the retail price to the public.
By measuring incremental volume against the margin given up. The discount breakeven calculator gives the minimum volume the promotion must generate.
A 30-minute conversation to understand the business and locate the pricing opportunity.
Leave your details and we'll reach out to talk about your pricing.