Prisier defines and executes the right price for the value delivered: the price structure, the monetization model, the roadmap of price moves and the promotions that add margin.
Many companies deliver more value than their competitors and charge the same. Others charge for a unit the customer does not recognize, such as the hour of work when the customer buys an outcome.
Capturing value requires a price architecture consistent with what each segment values and an implementation roadmap that the market and the sales team can absorb.
How to capture the value?
Price structure and levels aligned with the value delivered.
How and why to charge in order to capture the value created.
The plan of price moves, step by step.
Promotions that add margin.
Duration: around 8 weeks, with the client's team.
Price levels, steps and differentials by segment, channel and pack size.
Charging unit, packages and commercial rules.
Sequence of price moves with estimated impact.
Discount and promotion rules with their breakeven.
It is the structure that organizes the prices of a portfolio: price levels, steps between products and differences by channel, pack size and segment. A sound architecture makes each price make sense to the customer.
It is setting price according to the value the customer perceives and is willing to pay for compared with the alternatives.
It is the definition of how the company charges: the charging unit (per user, per outcome, by subscription), the packages and the commercial rules.
Through its breakeven, the additional volume it must generate to offset the margin given up. Prisier's discount breakeven calculator performs that calculation.
A 30-minute conversation to understand the business and locate the pricing opportunity.
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