Prisier measures which attributes drive purchase, how much each segment pays and how customers describe their decision in their own words. With price scraping, it tracks the competition every day.
The company does not know which attributes justify paying more, what the price ceiling of each segment is or how the competition moves.
Without that evidence, the sales pitch talks about technical features and price is set by reference to the closest competitor.
What does the customer value and why do they pay?
Which attributes drive willingness to pay. Conjoint studies and customer interviews, translated into the customer's own language.
Accepted price ranges and thresholds by product, using Van Westendorp and Gabor-Granger.
How much value the brand contributes to the purchase decision.
What drives conversion at the point of decision.
Listens to market and competitor prices over time, with scraping of online stores and marketplaces.
Monitors deviations and triggers live price alerts.
Duration: 6 to 8 weeks per study. Price monitoring is continuous.
Which attributes drive purchase and how much each one weighs, by segment.
Accepted ranges, price ceiling and elasticity by segment.
Sales messages built with the words customers use to explain their decision.
Updated competitor prices, with deviation alerts.
It is quantitative research that estimates how much each segment is willing to pay for an offer and for each attribute. It uses methods such as conjoint, Van Westendorp or Gabor-Granger.
It is a method that presents customers with combinations of attributes and prices. Based on their choices, it estimates the weight of each attribute and the monetary value assigned to it.
Price Sonar automatically collects (scraping) the prices published in online stores, marketplaces and catalogs. Price Sentinel compares that data against defined rules and sends alerts when there are deviations.
To describe value in the customer's words. That language feeds the value proposition and the sales arguments that support the price.
A 30-minute conversation to understand the business and locate the pricing opportunity.
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