Guides and articles from the Prisier team to set prices based on value, with the methods applied in more than 500 projects.
What value-based pricing is, why price is the most sensitive profit lever, and the four steps to apply it.
Ana Salazar
Read →Step-by-step guide to segmenting by needs, defining value attributes, rating the competition and building the price-value map.
Ana Salazar
Read →Ana Salazar of Prisier on the Dinstinto podcast (in Spanish): why price is the most sensitive variable in the business, the four questions to define it, monetization models, discounts and common mistakes.
Ana Salazar
Read →Ana Salazar of Prisier on the Fashion & Commerce podcast (in Spanish): discounts with a purpose, revenue growth management, pricing governance for small brands and price by channel.
Ana Salazar
Read →Ana Salazar of Prisier on the Sandler Dan Macías podcast (in Spanish): price in the sales conversation, the pricing function, price execution and discounts with a trade-off.
Ana Salazar
Read →Price impact on profit, discount breakeven and price-value map.
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