Prisier works with companies in Latin America to set price with evidence: what the customer values, how much the customer is willing to pay, how to structure the offer and how to sustain pricing discipline in the team through pricing governance and revenue growth management (RGM).
Most companies set price as a markup on cost or by reference to the closest competitor. Neither method measures what the customer values or how much the customer is willing to pay.
Margin is lost without anyone deciding it: default discounts, a single price for different segments and price increases applied late or all at once.
Four families and sixteen products. Each project starts with the question the business needs to answer and uses the matching product.
Where to play? Category Map, Prism, Value Radar.
View service →What does the customer value and why do they pay? Value Lens, Price Lens, Brand Lens, Activation Lens, Price Sonar, Price Sentinel.
View service →How to capture the value? Pricing Architecture, Monetization Model, Pricing Roadmap, Promotional Boost.
View service →How to sustain it? RGM Readiness, Governance Model, RGM Academy.
View service →Duration: depending on scope, from 6 weeks per product to programs of 6 to 12 months.
Where margin is gained and lost through price, by category, channel and customer.
Value attributes, willingness to pay and position against the competition.
Price levels, price steps, discount rules and implementation roadmap.
Governance model, decision rituals and team training.
It helps the company set price with method and evidence. It analyzes current value capture, measures what the customer values and how much the customer pays, designs the price structure and builds the capabilities to sustain it.
In Prisier projects the typical impact is between 8% and 15% of additional revenue. One percentage point of price usually moves profit more than one point of volume or cost.
Yes. Prisier has delivered more than 500 projects in 13 countries, both remotely and on site.
Yes. RGM integrates price, pack, promotion, mix and trade terms. Prisier builds it through the Pricing governance service: RGM maturity diagnostic, governance model and RGM Academy for the team.
With a conversation about the business and a short diagnostic that locates the largest opportunity. Based on that result, the corresponding product of the Prisier Engine is selected.
A 30-minute conversation to understand the business and locate the pricing opportunity.
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