Price by channel, sizes and packs, promotions and negotiation with retailers. Prisier works with consumer goods manufacturers and retailers in Latin America.
The same product is sold in traditional trade, modern trade, wholesale and online, with price differentials that consumers compare.
Promotional spending grows and its incremental return is rarely measured.
Sizes and formats with price-per-unit steps that confuse the consumer.
Competitor and retailer prices change every week and are reviewed manually.
RGM integrates price, packs, promotion and trade terms with retailers.
View service →Price architecture by channel and format, and a promotional policy based on breakeven.
View service →Price Sonar and Price Sentinel monitor competitors and retailers through scraping.
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It is the design of the portfolio of sizes, packs and prices to cover consumption occasions and channels, with price steps that make sense to the consumer.
By measuring incremental volume against the margin given up. The discount breakeven calculator gives the minimum volume the promotion must generate.
Through scraping of online stores and catalogs, and alerts when a price moves outside the defined band.
A 30-minute conversation to understand the business and locate the pricing opportunity.
Leave your details and we'll reach out to talk about your pricing.