Prisier
Let's talk pricing
About Us/Diana Carvajal
Diana Carvajal
Partner and CEO · Prisier

Diana Carvajal leads the strategy of Prisier.

Partner and CEO of Prisier since November 2022. She supports companies in transforming their commercial model, with a focus on profitability, sustainability and the customer.

2022
CEO of Prisier
2019
partner at C&D Consulting
2
boards of directors
EMBA
Universidad de los Andes

Commercial strategy is measured in profitability.

Diana built her career in consumer goods, in commercial and channel strategy roles, at The Clorox Company and SABMiller. That experience directs Prisier's work toward pricing decisions that the client's commercial team can execute.

She joined Prisier in 2021 as CMO and has led the firm since 2022. In parallel, she is a consulting partner in business strategy and transformation at C&D Consulting and a member of the boards of directors of ANDI del Futuro and ProQuindío.

Specialties

  • Business strategy
  • Customer experience
  • Commercial and marketing strategy
  • Differentiated value propositions
  • Commercial team development

Career

Nov. 2022 to present

Prisier

Partner and CEO

Sept. 2026 to present

ANDI del Futuro

Board of Directors (2026-2028)

Apr. 2024 to present

ProQuindío

Board of Directors

Aug. 2019 to present

C&D Consulting

Consulting partner in strategy and transformation

Aug. 2022 to Nov. 2023

Pricezing

Co-founder

May 2021 to Nov. 2022

Prisier

CMO

Education

Executive MBA, Universidad de los AndesIndustrial Engineering, Universidad de AméricaChannel strategy and customer service, SABMiller and CESA

Let us discuss the commercial model of the company.

A 30-minute conversation to understand the business and locate the pricing opportunity.